Sunday, April 29, 2012
Orwellian Wisdom
Tuesday, February 14, 2012
Rhetoric – 1
Friday, January 20, 2012
Logic - 1
Friday, January 13, 2012
Faith - 2
Sunday, January 1, 2012
Fallacies – 2
Sunday, December 18, 2011
Ethos
Aristotle, in his usual fashion, systematized the modes of persuasion we are already seeing in the run-up to the Presidential campaign into the categories of logos (logic), pathos (emotion) and ethos (the topic for today).
While most people can spot when a speaker is delivering a logical or emotional argument, ethos is a more complex and subtle thing to determine. The Greek term translates to “character,” so in one sense ethos is the character of the person delivering a persuasive (political) speech.
But what do we mean by character? Is it the authority a speaker brings to the subject due to his or her level of expertise or experience? While such authority can be a component of ethos, an appeal to authority (including one’s own) can also be considered a fallacy, especially if the person claiming authority has not earned this right (or is trying to use his or her authority on one subject to establish credibility in another subject outside their domain of expertise).
A speaker can also establish credibility by speaking exceedingly well and convincingly. But if such skill is used to cover up a lack of actual knowledge (or obscure a poor argument), then rhetoric is not being used to clarify but to confuse or even deceive.
It helps if we think of ethos as an award given by an audience to a speaker which derives from a number of variables. Aristotle felt that ethos can only be awarded to someone based on what they say, not on any authority or moral character they have established outside of the arguments they are presenting. But he was living in an era when political campaigning consisted almost entirely of speeches given in person before live groups such as political assemblies or the courts.
In our modern world, we are forced to create a composite of a candidate based on inputs and information coming from all directions (the news media, breakdowns of a candidate’s personal and political history, campaign ads created by them as well as directed against them). In fact, even when we have celebrated a particular candidate’s rhetoric skill (as we did with the current President during the last election), our evaluation was based more on his ability to speak before and move extremely large audiences than it was on the particular contents of any given speech.
So how can we determine the ethos of a candidate, other than taking the easy way out and rewarding it automatically to the person we were planning on voting for anyway (and similarly denying it to his opponents) regardless of what either of them says?
Certainly (appropriate) authority and general rhetorical talent can be part of the equation. But a more important test was alluded to in the recent posting on pathos. There I noted that emotionally based arguments cannot be dismissed out of hand as manipulative and irrational, but they should be subject to scrutiny to ensure they are not being used inappropriately.
Within this context, pathos can be tested both quantitatively (is the speaker too dependent on emotional argument, sacrificing logos in the process?) and qualitatively (is he or she appealing to good emotion such as courage and generosity, or bad emotion such as fear and selfishness?).
If a speaker gets this combination right (regardless of whether they are speaking before one person or many, in person or over the airwaves), then we should be more inclined to award them that powerful intangible gift of ethos.
And if they don’t (or if no candidate does), we’ll need to live with the fact that we might be electing a President with high qualifications, great gifts or strong experience, who unfortunately lacks components of character required to earn the reward of ethos, a lack that will likely come back to bite him (and us) during his or her term in office.
Tuesday, December 13, 2011
Pathos
But as appealing as it might be to base all of our decisions on cold, hard logos, logic alone suffers from two significant shortcomings. First off, the structure of logic works, regardless of the “facts” it is applied to. For example, IF all unicorns are magical creatures AND Gerry is a unicorn, then the statement “Gerry is a magical creature” is logically true, even if unicorns, magical creatures (or Gerry, for that matter) do not exist.
More significant for those looking for practical ways to apply critical thinking to important problems (such as choosing a President) logic cannot necessarily break a tie between two arguments of equal logical strength. Building on a simple example from last time, there might be a perfectly valid and logical argument why a school band should spend its money on new uniforms (because they will provide benefit for many years) and an equally sound argument why that same money should be spent to play at the Rose Bowl (since it raises the profile of the band and will help recruit new members).
Given that most of the political debates we have (or should have) are based on choosing between equally valid (and often equally good or bad) choices, something other than logic must be used to help us make a choice. Enter human emotion.
Now arguments based on emotion (i.e., pathos) tend to make us uneasy for two reasons. First off, we instinctively see emotion as non-rational. But we have already taken a look how at another seemingly non-rational attributes of the human condition (imagination) can help inspire and/or channel critical thinking.
It’s no accident that Aristotle built his Golden Mean ethical theory around emotion (and action) since these are the primary drivers of human existence. Within this context, reason plays the role of informing and training us how to make choices in these two non-reasoning realms. And even if we could turn ourselves into Vulcans, dedicated to making all decisions by logic alone, we’ve just noted that logic runs into a wall when we are faced with a choice between arguments over competing goods of equal logical strength.
The other (stronger) argument against pathos is that it is manipulative. By appealing to our gut or animal instincts, rather than our higher human facilities of reason (it is argued) pathos-driven rhetoric asks us to short-circuit thought and come to a speaker’s desired conclusion based on how it makes us feel (regardless of the argument’s logical worth).
There’s no question that pathos can and has been used in this way throughout history. Demagogues were whipping up the crowds to make irrational decisions back in the day when the rules of rhetoric were first canonized, and we only need to turn on cable TV to see manipulative, emotion-laden arguments presented on an hourly basis.
But the criticism of pathos being destructive assumes that all emotions are equal, which they clearly are not. Appealing to fear, greed, hate, and guilt for example, represent an appeal to bad emotions (or, as I like to think of them, “emotions of the gut”) while an appeal to courage, generosity, love and sympathy appeal to good emotions (or “emotions of the heart”).
So one way to determine if pathos is being used cynically or constructively is to analyze whether the emotions we are being asked to take into account when evaluating an argument (such as a campaign speech) are reaching to our gut vs. our heart.
The other factor to keep in mind is that strong arguments that leverage emotion (good or bad) should not rely exclusively on emotional appeals. In fact, one sure sign of demagoguery is the demagogue’s exclusive or over-reliance on pathos vs. finding just the right combination of logos and pathos to drive the argument forward.
Given that every political debate has an emotional component, we should not become cynical if a political speaker makes use of powerful pathos-based rhetorical techniques. And we should be particularly careful not to fall into the trap of deciding that the emotional content of speeches made by candidates we support are inspiring while those made by their opponents are creepy and manipulative.
Rather, we should judge political speech (made at a campaign stop or TV ad) based on whether the speaker is appealing to the gut vs. the heart, and how well they get the balance right between logos and pathos. And if they get this tricky combination right, they will be rewarded with the highly valuable third component of rhetoric: ethos, the subject of the next posting.
Friday, November 4, 2011
Principle of Charity
The last two posts highlighted the two-edged problems associated with bias. On the one hand, bias is within us and all around us (in various forms) and we must always be careful to be aware of it, account for it and not succumb to it when analyzing information and making decisions. At the same time, dwelling on our own or other people’s biases can lead to endless navel gazing, paralysis and (most important for the issue being discussed on this blog) an argumentative dead end about the most important issues we should be discussing and debating.
Complex challenges such as this can often be mitigated through the application of a bit of “folk wisdom,” vs. ruthlessly logical proofs. And philosophy offers us something that can serve this role in the “Principle of Charity.”
This “Principle of Charity” requires participants in debate to extend certain “benefits of the doubt” to one another. One manifestation of this principle would be to consider and engage with the strongest interpretation of an opponent’s arguments. In a detailed discussion of this principle, the philosopher Nigel Warburton uses this example to illustrate the concept:
“… in a debate about animal welfare, a speaker might state that all animals should be given equal rights. One response to this would be that that would be absurd, because it would be nonsensical, for example, to give giraffes the right to vote and own property since they would not understand either concept. A more charitable approach would be to interpret the claim ‘All animals should have equal rights’ as being a shorthand for ‘All animals should have equal rights of protection from harm’ and then to address that.”
Of course, the Principle of Charity does not (and should not) be automatically applied to every argument and every debater. Assuming the best of a proponent of perpetual motion machines or conspiracy theories, for example, could lend legitimacy to arguments which are, on their face, simply bad or mendacious, requiring no further interpretation generous or otherwise. At the same time, much of our political debate could be made much calmer and more illuminating with a healthy dose of this Principle.
For example, if we were to apply the Principle of Charity to next year’s presidential contest, the first thing we would have to do would be to take the candidates at their word that their primary motivation for running for President is their love for America and their desire to contribute to improving it. While it is possible that one or both of next year’s Presidential candidates are Manchurian in nature, secretly planning to turn the country over to its enemies or transform us into a plutocracy, we are likely to get a better understanding of the candidates and the issues if we start with the charitable (and, likely, more accurate) position that the primary motivations for these candidates are positive.
This principle is similar to other concepts, such as Christ’s Golden Rule or Aristotle’s Golden Mean in preventing our own biases from overwhelming our judgment through a healthy application of balance and open mindedness.
To take one small example, we recently had a brief political dustup in my home state between the two likely candidates for Senator next year: one male, one female. In this instance, one of the candidates had posed for fashion photos in their youth which led the other candidate to joke that they “didn’t need to take [their] cloths off to get through college,” to which the other candidate replied “Thank God.”
Now this could have been interpreted as light political banter between rivals (hardly Churchillian in its wit, but still humorous). But instead it became the subject of accusation and counter-accusation of sexism vs. snobbery. And if you knew which candidate belonged to which gender and party, you can pretty much guess on which side most partisans landed in this debate.
But what if you didn’t know who was who? If you find yourself withholding your outrage until you find out which party each quipper belonged to, more than likely this is not a genuine issue but rather a matter of political theatrics which provides little insight into anything other than our own biases. How much simpler to just apply the Principle of Charity and assume this exchange to be nothing more than some light hearted back-and-forthing between rivals that pretty much means nothing, then moving onto matters more worthy of discussion and debate.
In addition to the benefits this principle brings to prioritization (a key requirement for critical thinking), it also has an emotional upside. For unlike the partisan thinker who spends an entire election cycle in a perpetual rage against the behavior of their political foes, those that subscribe to the Principle of Charity can ride out an election cycle feeling pretty good about themselves and their country, even as they grapple with the difficult matter of how to make it better.