Fallacies – 2

Of the dozens of fallacies one can bring into an argument, Appeals to Authority, Emotion and Moderation are three we should be on the lookout for during this (or any) campaign season, given how important they have become to modern, media-driven political discourse.

We’ve already talked about when an Appeal to Authority becomes fallacious, either in a Formal or Informal sense, and to a large extent we covered Appeals to Emotion in a previous discussion of logos, pathos and ethos. 

As I highlighted in the discussion of pathos, appealing to the emotions of an audience you are trying to persuade is not necessarily manipulative or illegitimate (i.e., fallacious).  Given the extent to which humans are emotional animals, and given that not all challenging questions can be resolved through reason alone, emotion can be a useful resource to draw on to navigate difficult choices.

But if you look at the list of Appeals to Emotion that are categorized as fallacies, they include Appeals to emotions such as fear, ridicule and spite, i.e., those “bad emotions” that should cause us to recoil whenever we feel them welling up in ourselves.  So someone trying to stir up these bad emotions in an audience (particularly as part of a political argument) should be looked upon as using the tools of rhetoric inappropriately.

While an Appeal to Moderation seems like a favorite of contemporary Presidential candidates aiming for the center in a national election campaign, the desire for moderation among a democratic electorate goes back quite far.

“Nothing in Excess” was written above the Oracle at Delphi with moderation being seen as an ideal by the founders of democracy in ancient Athens.  It’s no accident that Aristotle defined virtue as “Finding the mean between the extremes” (specifically with regard to action or emotion), since casting oneself as a moderate standing between extremist politician alternatives was as popular a campaign theme 2500 years ago as it is today.

Appeals to Moderation stray into the territory of fallacy when it comes time to define what constitute the extremes one is locating oneself between. 

To take an uncontroversial, non-political example, if I were to try to define what constitutes a moderate temperature, I might choose a temperature we can all agree is uncomfortably cold (say zero degrees Fahrenheit) and another one most people would agree is uncomfortably hot (say 100 F) and average the two, defining “moderate” as a cool but comfortable 50 degrees (at least for we New Englanders). 

But what if used this same formula but defined cold as Absolute Zero (approximately -459 F) and hot as the temperature on the surface of the sun (which is somewhere in the neighborhood of 10,000 F).  That would create a “moderate” temperature of 5260 degrees F, something that most of us (outside of certain astronomers and physicists) would agree as a ridiculous definition of “moderate.”

In the same way, Appeals to Moderation in politics can only be considered legitimate when the extremes are realistic, genuine and not self serving. 

For example, most Presidential candidates try to demonstrate they are willing to stand up to the extremes within their own political party, as well as the party of their opponents.  But a debate over taxes in which a liberal candidate claims he is standing against his political comrades who want to return to a 90% tax rate for the rich and rivals who want to eliminate taxes entirely to support a call for a 45% tax rate (the mid-point between the 90% and 0% extremes) is acting disingenuously since (in today’s political environment, at least) calls for both massive taxation and no taxation are not considered as mainstream, realistic positions.  Rather, this politician needs to find realistic “extremes” to center his or her proposals between, or find other arguments to justify tax rates at the 45% level.

Similarly, a candidate claiming that a proposal to criminalize the performance of an abortion by doctors is “moderate” because it stands between throwing pregnant women who want this procedure behind bars and giving abortions for free at every CVS is also creating false (or at least wildly exaggerated) definitions of the extremes in the abortion debate.  This represents another fallacious real-world example of an Appeal to Moderation.

What Appeals to Authority, Emotion and Moderation have in common is that they all try to leverage elements of the human makeup that can be used for good or ill. We need and would like to trust expert opinion, especially in the complex age we live in.  And emotion (at least good emotion like love, generosity and courage) and moderation are all virtues that should inform our decision making.

Fortunately, we have ways of determining when these appeals are legitimate or fallacious, all of which boil down to thinking for ourselves.

Next Up – Thinking Through Fallacies